
Our Story
Born and raised in New York, Dan Choi always carried an entrepreneurial spirit. After working in the City, he set out to backpack across the world. His travels eventually brought him to Vietnam, where he grew close to the culture and people. After consulting with locals, he envisioned a way to create ethical opportunities while building something meaningful.

That vision became REMYNEWYORK, a hair extension brand rooted in quality and community. The brand quickly gained traction, with features in outlets like Insider, Byrdie, Refinery29, and more, recognized for both its product and its mission.

After years of building the brand, Dan took a step back to reflect and recharge. Now, he is entering a new chapter with the relaunch of REMYNEWYORK, carrying forward its commitment to beauty and ethics while setting the stage for greater impact.